Siam Paragon Bangkok | Siam Paragon

Siam Paragon Bangkok is Bangkok's premier shopping mall. To call it a shopping "mall" is demeaning because it is a show case of the best products on the market. The Paragon Department Store in Bangkok is your standard department store offering women's and men's fashion, sports goods, electical goods and the standard sections one would find in a department store, but prices will be higher than if you shopped around and went to other malls such as Central Department Store.

The "mall" section of Siam Paragon is made up of hundreds of different stores and shops carrying high end brand names such as Gucci, Bulgari, Paul Smith, Jimmy Choo, BMW, Porche and many many more. If you wanted to buy a Ferrari, and compare it to a Hummer, both will probably be on display at Siam Paragon.

HOTELS NEAR SIAM PARAGON | MAP TO SIAM PARAGON | PHOTOS OF SIAM PARAGON

Where Is Siam Paragon?

The Siam Paragon is easy to get to by the Bangkok Skytrain system. Just get to Siam station and when you get off, you can walk almost straight into the shopping mall from one of two entrances. Follow the exit signs from the skytrain which will point you in the right direction .
You'll find that as with many department stores and other areas of Bangkok, there is security at each entrance which consists of a walk through metal detector similar to those at an airport. The difference being that they rarely take any notice of any buzzing sounds when they go off and only sometimes peak into a person's bag. The security is not necessary when exiting.


Main entrance to Siam Paragon	Skytrain system right next to Siam Paragon

General Information

Telephone	+ 66 (0)2 610 8000
Opening Hours	Mon- Sun 10 am - 10 pm
BTS	Get off at Siam and then follow signs that will take you to the footbridge that connects to Siam Paragon
Address	991 Rama I Road, Pathumwan, Bangkok, 10330
Credit Cards	All Major cards accepted
Discounts	5% with Siam Paragon Privilege card or Emporium Card
Pros	Very large selection of items. Many top brand name outlets, plenty of places to stop for a drink, eat and relax. Modern theatres and an excellent electrical department.
Cons	Few. The Siam Paragon department store is similar to all the others. Food hall gets crazy busy at lunch times.
Places Nearby:	Siam Centre, Siam Discovery, Siam Square, MBK, Central World Plaza, Grand Hyatt Erawan Hotel.
Official Website:	www.siamparagon.co.th

Security At Siam Paragon. Notice the metal detector ?

Why Go To Siam Paragon?

You go to Siam Paragon if you have a lot of money to spend on exotic goods and hugely expensive items of jewelry, cars, watches and clothing because Siam Paragon is home to such high end stores as Jimmy Choo, Gucci, Burberry and Bugari just to name a few.
If you are not there to spend a fortune, or you don't have a fortune to spend, then you are more likely to go and take a look at those things and then saunter off to one of the many, many restaurants or cafes ( there are at least 5 Starbucks cafes ), or to see a movie at one of the many movie theaters available. If a movie doesn't tickle your fancy, go bowling or even visit Siam Ocean World.

Siam Ocean World / Basement

Starting in the basement of Siam Paragon, you can find various sections which lead into the car park. Some of these sections cover key cutting and shoe repair services, or flower shops, massage parlours and even a post office

The basement of The Siam Paragon Shopping Mall in Bangkok consists primarily of Siam Ocean World which is a huge walk-through aquarium and is a great place to take the kids to have a look at aquatic life such as sharks, manta rays, eels, turtles and many other species. Unfortunately Ocean World operates a double pricing policy. Thais pay much less than tourists or non-Thais and they cover this up by writing the amount in Thai script so you won't know. Below's image shows the prices as shown at Siam Paragon's Ocean World but I've added the English in yellow below the Thai script. You can see just how much more expensive it it for visitors. I'm surprised to see this double pricing at a place that sells the world's top cars to rich Thais as 3 to 4 times what you'd pay in Australia, the USA or UK (an Astin Martin on sale in the UK for 9,000,000 Baht costs 55,000,000 Baht in Thailand) and yet these same people are charged so much less for a visit to see a few fish.

The Siam Paragon's Underwater World charges locals much less than tourists

This is a section taken from the board that is above the entrance to Siam Ocean World at Siam Paragon. It shows Thai text and an English version. We have added yellow prices in English so you can see what Thais are charged.
Thai adults pay 450 Baht. Thai children pay 280 Baht, but look what tourists pay !! ( prices might have increased since, so please check).

When you enter Siam Ocean World, girls will usher you into the correct line for your tickets as a tourist.

Also in the basement section, next to Siam Ocean World, is a True Internet Cafe where you can surf the Internet as well as pay your True bills.

Different pricing structure for tourists

The Ground Floor

The first floor or ground floor of Siam Paragon is all about food and banks. Here you'll find the very well stocked but pricey supermarket, restaurants, a Thai food court and various food outlets such as Burger King, McDonalds, Au Bon Pain, MOS Burger, Subway and a plethora of other restaurants and stalls selling cakes, snacks and much more. It gets very, very busy from about 11.30 am onwards so if you want a quiet time, get there when it opens at 10 a.m


Plenty of restaurants on the ground floor	Siam Paragon is a great place to to eat

Thai syle food at Siam Paragon	Plenty of chocolate, cakes and bakery items

On the same floor, you can find a few banks which will be open at the weekends. You can exchange money at these banks and perform money transfers and standard banking transactions. There are at least four different banks including Bangkok Bank and Kasikorn Bank, two of Thailand's biggest banks.


Bangkok Bank at Siam Paragon	Siam Commercial Bank next to KFC

Still on the ground floor but in a quieter section, you can find up-market Japanese and Chinese restaurants, as well as Le Notre, Tony Romas and The Oriental Deli.
This level is also a good place to find spa products from different manufacturers but they can be expensive.

TIP: If you are hungry and haven't yet tried a MOS burger, take the opportunity to eat one of the best burgers going. MOS burger is a Japanese fast food burger outlet selling freshly made burgers ( and other items ) that are to die for.


Freshly made MOS burger. Best fast food burgers !

At MOS Burger, queue up at the counter, give your order, grab a number and find a seat. Your freshly cooked burgers will be delivered to your table. Burgers are served in a grease proof sheet of paper and set in a basket. It gets messy to eat the burger but there's waterless soap available to wash your hands afterwards.

There are plenty of clean toliets on all levels. On the ground floor, head for the back, near Tony Romas. There you'll find toilets for men and women, close to the elevators.

The Mezzanine Floor

One floor up from the gound floor is the Mezzanine floor which is pretty much dedicated to all high end luxury brands. Here you can find the following stores at Siam Paragon.

Scavia	Audenars Piguet	Marc Jacob	Club 21 Accessories
Patek Philippe	Omega	The Peninsula Boutique & Cafe
Espace De L'Oriental		United Overeas Bank	Jim Thompson
Versace	Balenciaga	Tod's	Salvatore Ferragamo
Mulberry	Kenzo	Jimmy Choo	Hermes
Gucci	Giorgio Armani	Escada	Ermenegildo Zegna
Emilio Pucci	Dolce & Gabbana	Chloe	Chanel
Canali	Burberry	Bottega Veneta	Yafriro
Valentino	Staurino @ Galerie Supatana		Sincere
S.T. Diamond Design	Rolex	PMT The Hour Glass	Prima Gems
Piaget Boutique	Pendulum	Pannarai Jewellers	Mont Blan
Mikimoto	Karat	Jinn	Harry Winston
Frank's Jewelry & Watch Boutique		Franck Muller	Damas
Chopard Boutique	Charms Fine Jewelry	Cartier	Bvlgari
Brequet	Blue River Diamond	Blancpain	Sette

1st Floor

The first floor of Siam Paragon is more of the Mezzanine floor. There are high fashion outlets and more jewelry stores but many of these are local Thai stores which Thais have given hi-so sounding French names in an attempt to make them more exotic and high class. These shops offer a good standard of jewelry and you can almost certainly be assured of the authenticity of the goods they sell, but if you've got that much money to spend, why not get the "real" thing from Bulgari or Swarkovski.

Shops and outlets which can be found on the first floor are:

Code 10	Starbucks	Kiehl's	Duly
Asava	Grey Hound Cafe	Nai Chan
Alta Moda		Zara	T-Atsu
Footwork Noir	Rouge Riko	Noriko	Naf Naf
MNG	Massimo Dutti	Jaspal	Footwork
Fly Now	Crazy Step	CN Cravathai	Greyhound
Swarkovski	Shianghai Tang	Porsche Design	Paul Smith
Mandarina Duck	Kate Spade	VJC Versace	Emporio Armani
Coach	Boss Hugo Boss		Vertu
Xavier by Uthai Jewelry	Trocadero Time	Trex Jewelry	Trang's By Chua Lee
Sirinapa Diamond	Siam Tiara	Rajdamri Gems	Le Beau
P & P Jewelry	Bijoux De Louise	Jaeger Lecoultre	IWC
Gems Pavillion		Dinakara	D'mond Prestige
Chailai

2nd Floor

Life Style & Leisure

Life style and Leisure it is and you'll need an awful lot of money if you are going to buy from the shops on this floor. Having said that, not all the shops are expensive but you can easily drop 55 million Baht for an Aston Martin or a few million on a Maserati, Ferrari or Lamborghini. You can even buy a Hummer

Toshiba, Sony, Samsung, Pioneer, Bose and Bang & Olufsen all have show rooms on this level and there are a number of Hi-Fi stores selling Hi-Fi from the USA and the UK although much more comes from the USA. These are privately owned Hi-Fi shops selling more dedicated and hi-end hi-fi equipment. If you want more standard equipment, head up to the 4th floor of the Paragon Department Store and head for the Power Mall Ultra section and there, in a domed enclosure, you'll find the hi-fi, home entertainment systems.

The rest of the 2nd floor is dedicated to a variety of shops selling sunglasses & eyewear, golf equipment and beauty products


Lamborghini at Siam Paragon	Maserati at Siam Paragon

3rd Floor

Living & Technology

As the heading suggests, this section is all about the home and technology but the technology is primarily aimed at mobile phones.

The home furnishings and decoration shops comprise such big names as: Martha Stewart Signature , Jaspal Home Collection , Thomasville and Barbara Barry but there are a number of Asian and Thai home decor shops. Some sell traditional Thai and Asian styles but others are more modern.

4th Floor

Paragon Passage and IT World

The 4th floor is made up of a mixture of stores and venues. Primarily, the 4th floor is aimed at high quality Thai arts, crafts, silk products and furnishings. There is a lot of very nicely made items in this section and it's well worth a visit although many of the goods on sale are expensive.

Another section is made up of IT City, CD / DVD stores, book shops and a large California Wow ! for those who wish to travel to a large department store in order to exercise.

In another section there is a kids' education zone where young children can get extra lessons in English, Maths, Chinese, Music, Art and even extra curricular activities such as Dancing, Taekwondo and even Tennis.

Top Floor ( 5 & 6 )

The top floor of Siam Paragon is primarily set up for entertainment purposes in the shape of a huge cine-complex named Paragon Cineplex , the Krunsri IMAX Theatreand the large Blu-O Rythm Bowl bowling alley but there is also a very large theater / presentation hall called The Royal Paragon Hall for special events and shows. It's like a noraml theatre with seating.

There is also a "standard" paragon Hall which spends a lot of it's time empty although there are occasions when it is used to showcase the latest products such as cameras, computers, or other electrical products such as the latest Plasma and LCD televisions. It is also used to promote holiday destinations around Thailand at various times of the year


Paragon Cineplex	Krungsri IMAX theatre.

PARAGON CINEPLEX

Floor:	5-6 F
Description:	Large Cineplex with multiple theatres showing movies in English and Thai. English sountrack movies have Thai subtitles. Theatres are of very good quality and there is even a VIP / Exclusive section where you pay a lot more but you get complimentary drinks, lounge seating before the movie and comfortable reclining chairs with pillows and a blanket. The toilets are the best we've ever seen !!
Tel:	02 1294614
Website:	http://www.paragoncineplex.com
Opening Times:	Mon-Fri : 10 am.-10 pm. Sat-Sun : 10 am.-10 pm.

KRUNSRI IMAX THEATRE

Floor:	5-6 F
Description:	The only 3D and IMAX theatre in Thailand with a screen equal to 8 stories high and is the biggest screen in Thailand. The sound is meant to be better and the picture sharper and clearer. Some of teh films shown in 3D are: Superman Returns 3D, Ant Bully 3D, Happy Feet 3D and Open Season 3D.
Tel:	02 1294631
Website:	http://www.majorcineplex.com/paragon/home/home.php
Opening Times:	Mon-Fri : 10 am.-10 pm. Sat-Sun : 10 am.-10 pm.

BLU-O RYTHM BOWL

Floor:	5-6 F
Description:	38 bowling lanes with various bowling games to keep you entertained. The lighting changes to give more atmosphere and the latest tunes are played to make it a more enjoyable and entertaining experience. There is a VIP bowling section which allows for up to 30 people to bowl and party in private.
Tel:	02 1294626
Website:	N/A
Opening Times:	Mon-Fri : 10 am.-10 pm. Sat-Sun : 10 am.-10 pm.


Blu-O Rythm & Bowl	IT-City for computers and peripherals

Photo Gallery


External Water Feature	Benches to sit and enjoy the water feature

Information Desk	Shopping Directory

Escalators	Skytrain from inside Siam Paragon

Paragon's Gourmet Supermarket	Various foods available

Pastries and Pies	Whittards for tea, coffee and cakes

The Oriental Shop / Deli	Fish Pond near restaurants

Le Notre French restaurant	Thai restaurant

Aoi Japanese restaurant	The Peninsula Cafe

Ornaments	Home decor

Thai souvenirs	Pillows, picture frames, bedding

The Loft for modern home decorations	Home decorations

Thai antiquities	Thai and Chinese antiques

Mont Blanc	Mulberry

Salvadore	Yafriro Jewelry / Watches

Plenty of ATM machines	Send and Receive Money

Hotels Near Siam Paragon

PATHUMWAN PRINCESS HOTEL, BANGKOK

Star Rating	4
Average Rate	$139
Comments	Direct access to MBK
Book Hotel	Book The Pathumwan Princess Here

NOVOTEL BANGKOK ON SIAM SQUARE

Star Rating	4
Average Rate	$94
Comments	The Novotal is just 10-15 minutes walk from MBK. Part of Siam Square and close to Siam Paragon.
Book Hotel	Book The Novotel Hotel Here

SIAM @ SIAM DESIGN HOTEL & SPA

Star Rating	4.5
Average Rate	$124
Comments	The Siam @ Siam is roughly a 10 minute walk from MBK
Book Hotel	Book The Siam @ Siam Here

THE ASIA HOTEL

Star Rating	4
Average Rate	$94
Comments	The Asia Hotel is about a 15 minute walk to MBK but a short taxi ride and close to Skytrain station..
Book Hotel	Book The Asia Hotel Here

GRAND HYATT HOTEL

Star Rating	5
Average Rate	$263
Comments	20 minute walk but next to Skytrain and easy to get to National Stadium. Next to Central World Plaza
Book Hotel	Book The Grand Hyatt Here

INTERCONTINENTAL HOTEL

Star Rating	5
Average Rate	$207
Comments	Close to Central World Plaza. No more than a 5 minute walk. Close to BTS station
Book Hotel	Book The Intercontinental Here

FOUR SEASONS HOTEL

Star Rating	5
Average Rate	$205
Comments	No more than a 5 minute walk. Close to BTS station and next to Grand Hyatt. A good Location
Book Hotel	Book The Four Seasons Here

CENTARA GRAND HOTEL

Star Rating	5
Average Rate	$89
Comments	Part of Central World Plaza. An Excellent location for all of Bangkok
Book Hotel	Book The Centara Here